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In the 90210, don’t call it a pawnshop (Los Angeles Times)

At the Beverly Loan Co., those in need of quick cash can discreetly hock that Rolex watch, even Grandma’s pearls — as long as they’re real. IN certain ZIP Codes, hocking a pair of Tiffany diamond studs is as hush-hush as a tummy tuck. That’s certainly the case at the Beverly Loan Co., where the process couldn’t be more discreet and dignified. No skittish neon signs or grimy display cases …

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